Primary Spec Ads
Goal: to support copywriter, Sara Beck, (check out her work at www.sara-writes.com) in her messaging by providing her with a design that simulated the clothing retailer 'Primary'.
Together, we created an email funnel (a welcome email, an empty cart email, and a New Year email).
My role was to re-create the look of the email through the use of font, colors, photography, and spacing.
MACY'S SPEC AD CAMPAIGN