Primary Spec Ads
Goal: to support copywriter, Sara Beck, (check out her work at www.sara-writes.com) in her messaging by providing her with a design that simulated the clothing retailer 'Primary'.

Together, we created an email funnel (a welcome email, an empty cart email, and a New Year email). 

My role was to re-create the look of the email through the use of font, colors, photography, and spacing. 
Discovery Email
Discovery Email
Empty Cart Email
Empty Cart Email
Promotional Email
Promotional Email
MACY'S SPEC AD CAMPAIGN
Promotional Email
Promotional Email
Promotional Email
Promotional Email
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